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Social Media.

It's our task to empower client's brands. Its well known, that something which is easily to get, can't be substantial. Social Media is not a communication tool for getting substantial business for all kinds of brands, therefore are many proofs - we share this short TEDx Conference in Tyson USA - by thinking beyond.  The essential changing of programming and algorithm in the Facebook Platform - the largest worldwide - since October 2017, produces the need for new strategies since the beginning of the changes impact in January 2018.

We are not against social media and use different channels for our clients and ourselves, even it's the most manipulated communication at all times, but the focus has to be on a substantial development in branding, to be more independent of platform providers and accept social media what it is: Entertainment.


Cal Newport PhD. is an Assistant Professor of Computer Science at Georgetown University/USA. In addition to studying the theoretical foundations of our digital age, Newport also writes about the impact of these technologies on the world of work.  His most recent book, Deep Work, argues that focus is the new I.Q. in the modern workplace and that the ability to concentrate without distraction is becoming increasingly valuable. He previously wrote, "So Good They Can’t Ignore You", a book which debunks the long-held belief that,“follow your passion” is good advice and three popular books of unconventional advice for students.  Deep work will make you better at what you do. You will achieve more in less time. And feel the sense of true fulfilment that comes from the mastery of a skill. 

This talk was given at a TEDx © event using the TED conference format but independently organized by a local community. Learn more at TEDx website.